We ask questions and we listen. We deeply value the art of listening and learning. We believe that engaging with brand founders and internal teams is an invaluable part of the journey we take together. This is a crucial part of our process, as it enables us to uncover the essence, purpose, and story behind your brand. We get to know you and your target audience — what makes them tick, what turns them on, and what inspires them. This process of discovery leads to an overall brand strategy, which in turn informs all future creative benchmarks.

We take all of our insights from the “Define” phase and we begin our unique approach to design. Unlike most creative agencies, our work is a fluid process. We partner up and bring you into the process. We throw ideas back and forth, so by the time we deliver, everyone has played a part in bringing the idea to life.

This process leads to a united visual language and tone of voice. Everyone owns it, everyone understands it, and the whole team can speak to and manage the development of these new creations. This drives the growth of these ideas and simultaneously brings great value and new energy to your brand.

It’s time to create the content. The creative has been established. The visual and copy tone have been set, but it’s this final step in the process that breathes life into what was just a concept. Across every touch-point, this is the lens through which the world will experience your brand. It’s the birth of the idea and it’s thrilling to watch it grow as it takes on a life of its own.