A brand with a larger purpose.

What existed: One man’s vision of building a fashion brand that’s not only comfortable, cool and inclusive but serves the greater social mission of bringing awareness to men’s mental health and wellness.

What was needed: In short—everything! We started by creating a unique brand concept: BILD: The pursuit of U. From there we created a brand voice, developed the product, designed the graphics, built out the art direction, created a site experience and everything in between. We served as a one-stop shop from conception through to end execution, making this dream a reality. True to the founder’s vision we created a brand that was not only wearable, but carried a deeper, more meaningful, meaning. This thread is woven into every aspect of BILD. Take a look at the graphics. The longer you sit with them the deeper the meaning will become.